A logo can cost $5 on a marketplace or $50,000 from a branding agency. For most freelance designers working with small businesses, 2026 prices land between $300 and $2,000 per logo project. Where you fit depends on your experience and, more importantly, on what the client actually gets.
Logo design prices by experience level
| Level | Price per logo project |
|---|---|
| Entry-level (under 2 years) | $300–500 |
| Mid-level | $500–1,500 |
| Senior (5+ years) | $1,500+ |
At around $500, clients should expect real discovery, two or three concepts, two revision rounds, and full vector files. Marketplace gigs often go much lower, because sellers there compete mainly on price. Outside marketplaces, you compete on process and trust, which pays better.
Calculate a price that covers your time
Market ranges tell you what clients accept. Your hours tell you whether you are making money. A typical small-business logo project breaks down like this:
| Phase | Estimated hours |
|---|---|
| Discovery call and brief | 1–2 |
| Research and moodboard | 2–3 |
| Sketching and concepts | 4–6 |
| Refinement and revisions | 3–5 |
| Final files and handoff | 1–2 |
| Total | 11–18 hours |
Not sure what your hourly rate should be? Start with our minimum hourly rate formula or the free rate calculator.
Build three packages instead of one price
Offering tiers moves the conversation from "is this too expensive?" to "which one do I need?". Most clients pick the middle option.
| Starter | Standard | Brand identity | |
|---|---|---|---|
| Example price | $400 | $900 | $2,000+ |
| Initial concepts | 1 | 2–3 | 3 |
| Revision rounds | 1 | 2 | 3 |
| File formats | PNG, JPG | PNG, JPG, SVG, PDF | All formats + variations |
| Extras | None | Black/white + favicon | Color palette, fonts, brand guide, social assets |
Logo redesign vs new logo
A redesign is not automatically cheaper. You still need discovery, and you have to respect existing brand recognition. A light refresh (cleaner type, updated colors) can be priced lower. A full rethink should be priced like a new logo.
Pricing logo design as a beginner
- Charge at least $300. Below that, you are pricing against marketplaces and attracting clients who value cheap over good.
- Show your process, not only final logos. Moodboards and sketches make a small portfolio look professional.
- Limit revisions from day one. "Unlimited revisions" turns a $300 logo into a 40-hour project.
- Raise prices every 3 to 5 projects while your portfolio grows.
What your logo contract must include
- 1Deliverables: number of concepts, final file formats, and any extras.
- 2Revision rounds: how many are included and the price of each extra round.
- 3Payment terms: a 50% deposit before starting and the rest before final files.
- 4Ownership: copyright transfers to the client only after full payment.
- 5Portfolio rights: your permission to show the work publicly.
- 6Kill fee: what the client pays if they cancel partway through.
Frequently asked questions
How much should a beginner charge for a logo?
Entry-level freelance designers typically charge $300 to $500 per logo project. Charging less usually means competing with marketplace gigs and taking on unlimited revisions.
How much does a logo and branding package cost?
A brand identity package with a logo system, color palette, typography, and brand guidelines usually starts around $1,500 from an experienced freelancer and goes up from there.
Should I charge hourly or a flat fee for logo design?
Use your hourly rate to estimate, then quote a flat fee with a fixed number of concepts and revisions. Flat fees are easier for clients to approve.